• The Smithsonian Castle, seen from the south.

    Organizational Effectiveness

    Helping the Smithsonian Work Better

  • Visitors at the rotunda of the National Museum of Natural History.

    Audience Studies

    Better Understanding Smithsonian Audiences

  • Visitors at the Udvar Hazy branch of the National Air and Space Museum.

    Institutional Research

    A Trove of Knowledge about the Smithsonian

Welcome to SOAR

Smithsonian Organization and Audience Research

Smithsonian Organization and Audience Research (SOAR) has been merged into the Data Analytics & Insights (DAI) team within the Office of Digital Transformation (ODT).  The DAI team will focus on delivering data-informed, actionable insights in support of Institutional goals and the Secretary’s strategic plan, while fostering a data-informed culture across the Institution.

With this new focus, DAI will not be accepting requests for cost-reimbursable projects.  

Reports from SOAR can be found in the Smithsonian Institution Archives.