Welcome to SOAR
Smithsonian Organization and Audience Research
Smithsonian Organization and Audience Research (SOAR) has been merged into the Data Analytics & Insights (DAI) team within the Office of Digital Transformation (ODT). The DAI team will focus on delivering data-informed, actionable insights in support of Institutional goals and the Secretary’s strategic plan, while fostering a data-informed culture across the Institution.
With this new focus, DAI will not be accepting requests for cost-reimbursable projects.
Reports from SOAR can be found in the Smithsonian Institution Archives.