Welcome to SOAR

Smithsonian Organization and Audience Research

Smithsonian Organization and Audience Research (SOAR) is a central planning, research, and evaluation office of the Smithsonian Institution. Our work focuses on helping the Smithsonian and its units operate more effectively and provide its audiences with the best possible experiences. We use cutting-edge research techniques, data-driven approaches, and strategic thinking to help our clients achieve their goals. Find out what we can offer your organization here.