A shelf full of SOAR reports.

Reports

Here is a collection of the reports that SOAR (and its previous iterations OP&A and OIR) have either produced or contributed to. Use the search tools below, to be directed to links where you can read an abstract and download the full report.

Date: Apr 1, 1996
Reporting Category: Museums/Units

Abstract

This report presents the results of a year-long survey, from October 1994 through September 1995, of visitors to the National Museum of American History (NMAH) on the National Mall in Washington, D.C.  About 5,300 visitors were interviewed and asked about their demographic characteristics, the decision to visit the museum, activities during the visit, and their assessment of the visit experience and the museum. The report is a description and exploration of these visitor characteristics and visit experiences.

Date: May 1, 1995
Reporting Category: Branding and Marketing: Branding - Marketing

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